Preserving the environmental integrity and protecting the natural resources of Soudah, this project will exemplify what a luxury mountain destination that provides diverse immersive cultural experiences and celebrates natural assets looks like. The project will also contribute to the Kingdom’s GDP by $7.73B USD, house 2,700 hotel rooms, 1,300 residential units, and create 8,000 jobs.

In the Asir region, home to the highest peak in Saudi Arabia at 3,015 meters above sea level, the mountainous area of Soudah boasts cool temperatures all year round and is a popular destination for the domestic tourism market. Featuring sweeping valleys, thrilling hiking trails, and the serene views of mountains nestled among refreshing rain clouds, Soudah Development will protect the distinctive natural resources of the region and celebrate its unique cultural heritage to create a destination that has both local and international appeal.